What Is Rendering
by Mary Summers
Inclusion of architectural rendering software and techniques in
architectural design has led to a radical age in the process of
marketing and visualization of architectural designs. It breathes
new life into design by bringing in new designs to 3D life.
Architectural 3D rendering enhances design value and communication.
It helps clients, shareholders, contractors and others involved in
the design and execution process to better understand the intent and
beauty of the design. Creating rendering of an architectural design
is a more comprehensive way to explain and/or sell your design. In
the schematic design phase, architectural renderings can serve as
effective and aesthetic tools to communicate the intended design to
the client or stake-holder as it would look after it has been built.
You can effectively incorporate realistic tools like vegetation,
people, color, texture and lighting to your renderings to help them
seem as closer to life and reality as possible. 3D architectural
rendering using software such as RenderCity and Atlantis are of
critical use to builders, real estate developers and house builders
to create a hype and virtual representation of their proposed
developments. These architectural rendering are used as marketing
and promotional material in advertisements and brochures. These 3D
architectural renderings hence, give a virtual insight into the
layout and proposed look of the design to prospective tenants and
Traditionally architectural rendering entailed the artistic
representation of the reality of the architect's design. Now with
digital technology and advent of rendering software, more accurate
and realistic future reality of an upcoming building can be created.
Hand drawn renderings are thus, being slowly phased out of the
architectural design environment except for being used by architects
and designers during the preliminary stages of planning and design
development and primarily for their own use. For the purpose of
expressing their designs to clients, stakeholders and others
interested architects and designers are increasingly relying on
architectural rendering technology to create digital, virtual
representations by way of a photo-realistic visual 3D architectural
rendering or a full scale architectural walkthrough.
Uncompromised quality, accuracy in fine details, and an ability to
allow multiple vantage points are some of the quantifiable
advantages of 3D architectural rendering. Varied arrays of
architectural rendering techniques are in use today. Concept
visualization focuses in realistic color renderings, exterior
renderings, floor plan rendition, interior renderings and site plan
walkthroughs. These could be colored, textured rendering or black
and white conceptual sketches.
3D Architectural Rendering - Realistic Views of 3D Render
by Mike Thomas
3D architectural rendering has quite rightly become important
necessity for building construction. Wide utilities and better
compatible performance make these 3D architectural rendering
services much more effective than others. 3D architectural render
gives better realistic views of buildings than any other services in
the business today. Perhaps that's why architects, builders and
designers prefer 3D architectural rendering.
3D architectural rendering is used for creating three dimensional
views of different building objects and parts. Such 3D views are so
much realistic that you can clearly visualize your building as if it
is already created and you are watching it. 3D architectural
rendering will perfectly clarify about what you will require for
your upcoming building construction activities.
It can be identified as a series of processes for creating 3D
images/ 3D models from proposed building plans and structures.
Different 3D images and 3D models, prepared from different angles
with various dimensions will give you most realistic 3D views of
your buildings. This will surely help you to easily build your
building with better effectiveness.
3D architectural rendering services are helpful in many ways for
building construction, such as:
* Architectural 3D exterior rendering for exterior views of your
* Interior Rendering used in various fields such as office
interiors, house interior etc
* 3D product rendering
* Architectural 3D visualization
* 3D architectural animations and rendering
* 3D architectural modeling rendering
* 3D landscape rendering services
* 3D Model rendering for different building structures like
commercial, residential, industrial and institutional buildings
* 3D walkthrough services
Above mentioned utilities of 3D architectural rendering is enough
for making your building effective and better. 3D architectural
rendering allows users to decide building design related issues well
before it actually starts being constructed.
Rendering Hotels in 3D- a great way to get the decor right
by Jennifer Obodo
3D rendering services are currently very popular, especially for
hotels, since they make decorating and architecture easier and
simpler. Read on to learn how this service helps you to get the
décor just right.
Rendering hotels in 3D is an incredible concept for architects and
designers that decorate hotels, pubs and restaurants. Today, it is
hard to imagine exterior or interior decoration without using this
service. With 3D interpretation it becomes easy to see what kind of
décor would be right for a particular hotel. It allows you to get
the dream interior or exterior for your hotel. Although this
particular concept was used initially only for residential houses
and buildings, it is used widely today for commercial property
development. There are several ways in this service can be used
because of its versatile nature.
Get the dream exterior and interior look for your hotel
Rendering hotels in 3D allows you to achieve the look you want for
your hotel. Hotels are increasingly becoming luxurious, contemporary
and stylish with heavy emphasis on attractive interiors. With 3D
rendering it becomes possible to decorate your hotel lobby,
reception area, guest rooms and restaurants according to your
imagination. You will be able to get exterior and interior designs
as per your purpose and needs. Selecting textures, designs, colors
and other architectural elements for exterior and interior
decoration can be quite challenging. However, with this service you
can easily visualize how everything looks when it is put together.
This new technology also allows you to get good landscape designs in
order to make your property look polished and more attractive. When
it comes to exterior, parking shades and proper spacing are quite
important but rearranging them can be a huge cost if you fail to get
it right the first time. However, you can avoid mistakes by first
checking the 3D image of the same.
Attract more clients for your hotel
Rendering hotels with 3D will allow you to attract more customers
and clients. Hotels in any part of the world today are up against
tough competition. In order to survive in the competitive
environment and to draw in more customers, decorating your hotel
with exceptional interior ideas and elements is a must. With 3D
rendering services you can easily arrange the interior according to
the latest décor trends. You can use the latest textures, furniture
arrangement, wall colors and lighting to complete the look of the
3D Interior Rendering, 3D Exterior Rendering for Pre
by Bobby Smith
3D rendering is process that help users to visualize that interior
and exterior designs. Pre visualization is a success key of all
rendering projects. In 3D rendering you can view all the elements of
exterior and interior with different angles. Architectural industry
has developed it to reduce complexity and redesigning. This
technique used to convert various types of handmade and rough
sketches in to visual and digital formats. Mainly it is used for
interior and exterior set up. Let us get brief knowledge about it as
3D Interior Rendering:
To set up proper interior is not an easy task; you must need to take
care of all phases that required from concept to end. In this
technique architects offers various models that allow you to view
your future interior design. You can attract more and more customers
by setting up attractive office interior. Expert architects give you
customized interior models and allow you to make changes as per your
need so you can get your liking interior. It also used to set up
interior for hotels, restaurants and villas.
In this technique you can properly set up furniture design, flooring
design, lighting, wall colors and textures. Once your interior is
completed then it makes high cost to change so you can select proper
designs on computer. You can get benefits like low cost and time
saving by using it. In this method you can also apply your own
3D Exterior Rendering:
Using this technique you can get better ideas and concepts about
your exterior designs. Advancement in architectural world has made
complex procedure very easy to build accurate buildings. This
technology is widely used by contractors, builders and real estate
You can completely view your exterior elements like shades, parking,
lighting and windows arrangement. The purpose of it is to build
exact building as once your exterior set up is completed then it is
tough to change.
Developing interior and exterior is not an easy task; you must need
experts for accurate outputs. Many architectural firms offer both
the services as per your requirements.
What Is Rendering
''Where do architects and designers get their ideas?'' The answer, of
course, is mainly from other architects and designers, so is it mere
casuistry to distinguish between tradition and plagiarism?
A building is akin to dogma; it is insolent, like dogma. Whether or no it is
permanent, it claims permanence, like a dogma. People ask why we have no
typical architecture of the modern world, like impressionism in painting.
Surely it is obviously because we have not enough dogmas; we cannot bear to
see anything in the sky that is solid and enduring, anything in the sky that
does not change like the clouds of the sky.
Gilbert K. Chesterton
A doctor can bury his mistakes, but an architect can only advise his clients
to plant vines.
Frank Lloyd Wright
A modern, harmonic and lively architecture is the visible sign of an
A structure becomes architectural, and not sculptural, when its elements no
longer have their justification in nature.
Ah, to build, to build! That is the noblest art of all the arts. Painting
and sculpture are but images, are merely shadows cast by outward things on
stone or canvas, having in themselves no separate existence. Architecture,
existing in itself, and not in seeming a something it is not, surpasses them
as substance shadow.
Henry Wadsworth Longfellow
All architects want to live beyond their deaths.
All architecture is great architecture after sunset; perhaps architecture is
really a nocturnal art, like the art of fireworks.
Gilbert K. Chesterton
All fine architectural values are human vales, else not valuable.
Frank Lloyd Wright