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Architectural Rendering
by Mary Summers

Inclusion of architectural rendering software and techniques in architectural design has led to a radical age in the process of marketing and visualization of architectural designs. It breathes new life into design by bringing in new designs to 3D life. Architectural 3D rendering enhances design value and communication. It helps clients, shareholders, contractors and others involved in the design and execution process to better understand the intent and beauty of the design. Creating rendering of an architectural design is a more comprehensive way to explain and/or sell your design. In the schematic design phase, architectural renderings can serve as effective and aesthetic tools to communicate the intended design to the client or stake-holder as it would look after it has been built.

You can effectively incorporate realistic tools like vegetation, people, color, texture and lighting to your renderings to help them seem as closer to life and reality as possible. 3D architectural rendering using software such as RenderCity and Atlantis are of critical use to builders, real estate developers and house builders to create a hype and virtual representation of their proposed developments. These architectural rendering are used as marketing and promotional material in advertisements and brochures. These 3D architectural renderings hence, give a virtual insight into the layout and proposed look of the design to prospective tenants and home owners.

Traditionally architectural rendering entailed the artistic representation of the reality of the architect's design. Now with digital technology and advent of rendering software, more accurate and realistic future reality of an upcoming building can be created. Hand drawn renderings are thus, being slowly phased out of the architectural design environment except for being used by architects and designers during the preliminary stages of planning and design development and primarily for their own use. For the purpose of expressing their designs to clients, stakeholders and others interested architects and designers are increasingly relying on architectural rendering technology to create digital, virtual representations by way of a photo-realistic visual 3D architectural rendering or a full scale architectural walkthrough.

Uncompromised quality, accuracy in fine details, and an ability to allow multiple vantage points are some of the quantifiable advantages of 3D architectural rendering. Varied arrays of architectural rendering techniques are in use today. Concept visualization focuses in realistic color renderings, exterior renderings, floor plan rendition, interior renderings and site plan walkthroughs. These could be colored, textured rendering or black and white conceptual sketches.

3D Architectural Rendering - Realistic Views of 3D Render
by Mike Thomas

3D architectural rendering has quite rightly become important necessity for building construction. Wide utilities and better compatible performance make these 3D architectural rendering services much more effective than others. 3D architectural render gives better realistic views of buildings than any other services in the business today. Perhaps that's why architects, builders and designers prefer 3D architectural rendering.

3D architectural rendering is used for creating three dimensional views of different building objects and parts. Such 3D views are so much realistic that you can clearly visualize your building as if it is already created and you are watching it. 3D architectural rendering will perfectly clarify about what you will require for your upcoming building construction activities.

It can be identified as a series of processes for creating 3D images/ 3D models from proposed building plans and structures. Different 3D images and 3D models, prepared from different angles with various dimensions will give you most realistic 3D views of your buildings. This will surely help you to easily build your building with better effectiveness.

3D architectural rendering services are helpful in many ways for building construction, such as:
* Architectural 3D exterior rendering for exterior views of your buildings
* Interior Rendering used in various fields such as office interiors, house interior etc
* 3D product rendering
* Architectural 3D visualization
* 3D architectural animations and rendering
* 3D architectural modeling rendering
* 3D landscape rendering services
* 3D Model rendering for different building structures like commercial, residential, industrial and institutional buildings
* 3D walkthrough services

Above mentioned utilities of 3D architectural rendering is enough for making your building effective and better. 3D architectural rendering allows users to decide building design related issues well before it actually starts being constructed.

Rendering Hotels in 3D- a great way to get the decor right
by Jennifer Obodo

3D rendering services are currently very popular, especially for hotels, since they make decorating and architecture easier and simpler. Read on to learn how this service helps you to get the décor just right.

Rendering hotels in 3D is an incredible concept for architects and designers that decorate hotels, pubs and restaurants. Today, it is hard to imagine exterior or interior decoration without using this service. With 3D interpretation it becomes easy to see what kind of décor would be right for a particular hotel. It allows you to get the dream interior or exterior for your hotel. Although this particular concept was used initially only for residential houses and buildings, it is used widely today for commercial property development. There are several ways in this service can be used because of its versatile nature.

Get the dream exterior and interior look for your hotel

Rendering hotels in 3D allows you to achieve the look you want for your hotel. Hotels are increasingly becoming luxurious, contemporary and stylish with heavy emphasis on attractive interiors. With 3D rendering it becomes possible to decorate your hotel lobby, reception area, guest rooms and restaurants according to your imagination. You will be able to get exterior and interior designs as per your purpose and needs. Selecting textures, designs, colors and other architectural elements for exterior and interior decoration can be quite challenging. However, with this service you can easily visualize how everything looks when it is put together.

This new technology also allows you to get good landscape designs in order to make your property look polished and more attractive. When it comes to exterior, parking shades and proper spacing are quite important but rearranging them can be a huge cost if you fail to get it right the first time. However, you can avoid mistakes by first checking the 3D image of the same.

Attract more clients for your hotel

Rendering hotels with 3D will allow you to attract more customers and clients. Hotels in any part of the world today are up against tough competition. In order to survive in the competitive environment and to draw in more customers, decorating your hotel with exceptional interior ideas and elements is a must. With 3D rendering services you can easily arrange the interior according to the latest décor trends. You can use the latest textures, furniture arrangement, wall colors and lighting to complete the look of the hotel.

3D Interior Rendering, 3D Exterior Rendering for Pre Visualization
by Bobby Smith

3D rendering is process that help users to visualize that interior and exterior designs. Pre visualization is a success key of all rendering projects. In 3D rendering you can view all the elements of exterior and interior with different angles. Architectural industry has developed it to reduce complexity and redesigning. This technique used to convert various types of handmade and rough sketches in to visual and digital formats. Mainly it is used for interior and exterior set up. Let us get brief knowledge about it as described below.

3D Interior Rendering:

To set up proper interior is not an easy task; you must need to take care of all phases that required from concept to end. In this technique architects offers various models that allow you to view your future interior design. You can attract more and more customers by setting up attractive office interior. Expert architects give you customized interior models and allow you to make changes as per your need so you can get your liking interior. It also used to set up interior for hotels, restaurants and villas.

In this technique you can properly set up furniture design, flooring design, lighting, wall colors and textures. Once your interior is completed then it makes high cost to change so you can select proper designs on computer. You can get benefits like low cost and time saving by using it. In this method you can also apply your own imaginations.

3D Exterior Rendering:

Using this technique you can get better ideas and concepts about your exterior designs. Advancement in architectural world has made complex procedure very easy to build accurate buildings. This technology is widely used by contractors, builders and real estate developers.

You can completely view your exterior elements like shades, parking, lighting and windows arrangement. The purpose of it is to build exact building as once your exterior set up is completed then it is tough to change.

Developing interior and exterior is not an easy task; you must need experts for accurate outputs. Many architectural firms offer both the services as per your requirements.

What Is Rendering

''Where do architects and designers get their ideas?'' The answer, of course, is mainly from other architects and designers, so is it mere casuistry to distinguish between tradition and plagiarism?
Stephen Bayley

A building is akin to dogma; it is insolent, like dogma. Whether or no it is permanent, it claims permanence, like a dogma. People ask why we have no typical architecture of the modern world, like impressionism in painting. Surely it is obviously because we have not enough dogmas; we cannot bear to see anything in the sky that is solid and enduring, anything in the sky that does not change like the clouds of the sky.
Gilbert K. Chesterton

A doctor can bury his mistakes, but an architect can only advise his clients to plant vines.
Frank Lloyd Wright

A modern, harmonic and lively architecture is the visible sign of an authentic democracy.
Walter Gropius

A structure becomes architectural, and not sculptural, when its elements no longer have their justification in nature.
Guillaume Apollinaire

Ah, to build, to build! That is the noblest art of all the arts. Painting and sculpture are but images, are merely shadows cast by outward things on stone or canvas, having in themselves no separate existence. Architecture, existing in itself, and not in seeming a something it is not, surpasses them as substance shadow.
Henry Wadsworth Longfellow

All architects want to live beyond their deaths.
Philip Johnson

All architecture is great architecture after sunset; perhaps architecture is really a nocturnal art, like the art of fireworks.
Gilbert K. Chesterton

All fine architectural values are human vales, else not valuable.
Frank Lloyd Wright


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