a 3D (architectural) Rendering
by Mich Mchilly
3D rendering or photo-real rendering is a nomenclature of producing
an image based on three-dimensional data stored within a computer.
3D rendering can be designed to be abstract or as realistic as
painting or photograph. Unlike photography, however, everything is
imaginary and scenes need to be created. 3D Rendering requires a lot
of work usually boundless amount of creative control over what may
appear in the scene and how it is graphically presented to achieve
good results. Before it could be done you first need to do the
Modeling or Animating process. It is said to be real time because
the computer makes the rendering without delay time, at each
movement or modification of the 3D model.
The rendering and shading technology was first started during 1960's
by venerable designer William Fetter who was attempting to devise a
new process in order to maximize the efficiency of the layout inside
an airplane cockpits. Over the years on the road of realism goes, 3D
rendering was re-develop to increase complexity of the scene. It was
called other names such as Gouraud Shading Model, Phong Rendering
and later on Ray Tracing name by their developers until it was named
3D Rendering. I personally like the euphony of the word 3D rendering
compared to the other names it was called.
The latest technology for photo realistic renderings wade beyond
basic ray tracing, through the stimulation of technology, faster
computers and a new birth of talents photo realistic 3D rendering
has been ubiquitously used among artist.
Why 3D architectural rendering is a niche nowadays?
3D allows you to stimulate your creative horizons with movement,
depth and animation. Over the years companies realize how to debouch
the power of 3D visualization adds tremendous value to their
presentations and other marketing campaigns, resulting to high
volumes of sales for their products and services. It is important to
heighten the awareness of what 3d can do for a business's growth. In
3d architectural you can easily presents your project/product in a
turpitude or more appealing form then gives you an edge over old
mediums. 3D photo real renderings play major role in real estate
sales. Potential clients repose on the final product, so in order to
sell you project its bes to present it realistically through 3d
architectural rendering, animation or walkthroughs.
Qualities Of A Good 3D Architectural Rendering?
3D Rendering is a great way to display your products or ideas and
deliver visual concepts ostentatiously to your potential clients so
it's important to know how to achieve good rendering. Your ideas are
translated in 3D to create Photo-Perfect 3D images. The 3D rendering
artist must control all aspects of the scene such as Texture,
Lighting, Transparency, Getting the right Angle, Detailed Model, and
balance of Entourage in order to create a perfect result.
Texture - a method by which you add details, where you specify a
color, a level of reflectivity and even a degree of bumpiness to
scene. Textures allow 3D models to look significantly more detailed
and realistic than they would otherwise. In order to achieve a
higher level of realism make sure that the edges match closely to
your model, have a larger number of smaller polygons and don't
forget to to achieve good accuracy. Textures can also be repeated
horizontally and/or vertically across a surface (with our without a
degree of rotation), a technique used extensively for modeling
surfaces such as brick walls, grass, roads, fences, etc. It can be
applied in two ways: either the texture replaces whatever colour is
already inherant to the polygon, or the texture colour is blended
with the colour and surface properties of the polygon
Lighting - is an important aspect of scene setup in making it look
realistic, this is the process where you create lightning sources to
your environment, shade, shadows and refections. Lighting effects
can contribute greatly to the mood and emotional response effected
by a scene and can be a difficult art to master. The visualization
of light in space, its effect on model cubature and scenery, is one
of the great challenges in architectural rendering. The best bet to
gain complete control over your lights is to experiment,ignore
standard practices and investigate exactly how your lighting
instruments perform and react. A good lighting means everything in
the scene is brightly lit so you can see every details.
Transparency - Transparency and light refraction within a
transparent material are the key parameters in order to get a
realistic rendering of a material like solid glass. In creating your
scene photo realistic put simply, you can see shadows through your
Getting the right Angle having the right angle is one of the most
important factor to consider, you have to make sure the important
views are viewable in the scene and should not be distorted.
Detailed Models - Building models, is an extremely labor intensive
process, even more so than our 3D models. It requires scrupulous
attention to small details in order to achieve perfection. Basically
a 3D model is a computer simulated wireframe representation of an
object. In creating a good 3d models you need a powerful computer
and processor to run most of the software. You can then output your
3D model by rendering it. A process that allows you to create a flat
image of the model with texture and lighting added to the model to
complete your work.
Balance of Entourage in order to create a realistic rendering you
need to populate your scene with people, cars, landscaping, etc. The
trick is to find the right balance of elements, and avoid objects
that are too unusual or detailed no matter how appealing may seem.
Last but not the least if your aiming for perfections, create a bit
of imperfection to the edges of your scenes such as floor tile,
glass, dirt on the street and walls to make it realistic.
What makes a Good Rendering?
* The true measure of good rendering is the ability to accurately
and persuasively depicts the client's ideas.
* Good rendering should capture details.
*Each is met with a fresh look, based upon extensive experience with
a diversity of media and building types, to create a singular
expression for each project.
* Has the benefit of making clear and accurate presentations.
* It should be easy to understand, high impact and quick to inspire
architectural renderings which can communicate about a proposed
architectural design in the best possible manner.
* Evocative works evolves from an open client-artist dialogue which
aims to create visage appearance that faithfully reflect designers'
and developers' intentions and aspirations.
*Express the intangible emotional and spiritual qualities
architecture can possess.
3D architectural rendering brings new designs to virtual life,
allowing you to see everything in it's glory as though it was
already built. A renewed interest in humanistic architecture has
significantly enhanced the value of architectural rendering as a
means of linking concept to reality.
3D Architectural Rendering to Beautify Interior and Exterior
by Mike Thomas
3D Architectural Rendering has given new meanings to create
innovative architectural designs as many of new techniques are used
at the present time. Various pre visualization techniques have
created a sea change in creation of architectural designs. In the
past time there were not such techniques available that allow you to
visualize your future interior and exterior looks. But in the modern
world 3D Architectural Rendering allows you to beautify your
interior and exterior designs.
3D Architectural Rendering enabled us to get better visualization,
better layout designs, efficient design management and seamless
workflow within less possible time. Latest software like AutoCAD
helping to get error free interior and exterior models and this kind
of much software are available. Interior designers, architectural
firms, builders and contractors are using various kind of software
like 3D max, ArchiCAD, Adobe Photoshop and revit architecture. In
other way we can say that these kinds of software are real backbone
of architectural industry. For Architectural 3D rendering services
are used to get targeted architectural design in moving objects for
Mainly in 3D rendering architects create 3D models with moving
objects that allows user to view all the angle of future building.
It also allows user to apply various thoughts in many ways. It also
improve quality of architectural design, communication between user
and architect so in other way we can say that it works like bridge
between architects and real estate developers, interior designers
Basically architectural rendering is the best technique to beautify
your home interior, restaurant interior and office interior. So it
becomes most emerging powerful technique for pre visualization. 3D
rendering involves real life elements like colors, textures,
lighting, furniture, floor designs, shades, parking and wall frames
that look like real on your computer. It can be applied for various
types of buildings like residential, commercial, institutional,
hospitals and other high rise buildings like sky scrapers.
Architectural 3D Rendering offers benefits like superior quality,
accurate interior 3D models, error free architectural design and
clear visualization. It mainly includes interior rendering, exterior
rendering, 3D furniture rendering and product rendering.
Interior 3D Architectural Rendering: Quality Interior Design For
by Mike Thomas
Effective interior design of any structure is the most impressive
feature of any building project, be it a residential project or
commercial building project. It's the inner look that makes a
difference between an ordinary and an extraordinary building design.
Therefore interior 3d architectural rendering is becoming more and
more popular in the architecture industry nowadays.
Now the most common question that must arise in anyone's mind is:
what is 3D interior design and what interior 3D architectural
rendering can do? 3D interior design is a set of detailed
architectural drawings of any building's interior look. It gives a
specific idea about building's inner look, about how it will look
when it gets completed. Talking about interior 3D architectural
rendering, it is a part of 3D rendering which deals with performing
accurate 3D interior design.
It can be of great use for builders, architects and engineers as it
will make their job easier. What these professionals want is
detailed information about proposed building's architectural design
and plans in minimum time.
Interior 3D architectural rendering does exactly the same. It
contains following information:
* 3D interior design, 3D house interior plans
* Residential home interior design
* Office interior design
* Furniture interior rendering
* 3D architectural rendering, 3D interior rendering design
* Interior architectural rendering samples
* 3D kitchen design, 3D lighting rendering
* 3D floor plans, interior design plans and drawings
All these information are well expressed in interior 3D
architectural rendering and it can prove to be an excellent option
for achieving better success in short time. Also what makes it a
more preferred option is that it is totally a computerized process.
So if a time comes when you have to modify your architecture design
and patterns, then it is quite easy to accomplish this task as it is
So from above we can conclude that interior 3D architectural
rendering is a very useful option for quality interior design for
any building types such as residential, commercial and industrial
buildings for sure.