on the Aesthetic Theory for Visual Communications
by John C Arkin
According to Kenneth Louis Smith, in his book entitled Handbook of
Visual Communication: Theory, Methods and Media, aesthetics is one
of the most important pieces of the visual communication puzzle. He
reiterates that in the study of visual aesthetics, there are three
important disciplines to consider - philosophy, science and art.
The Philosophical Perspective
Guralnik and Neufeldt, defined the word aesthetics as one that
involves the theory and studies of beauty as well as the
psychological responses made to the concept. In other words, the
term aesthetics is used in a special branch of philosophy that deals
with the Arts - including its creative sources and effects. This
perspective about the Aesthetic theory somehow resulted to
arguments. In fact, a lot of people think that the philosophical
perspective resulted to more arguments than a better understanding
of visual communications.
The Scientific Perspective
Visual communications and the aesthetic theory have been discussed
in areas of social sciences and biological sciences. As a matter of
fact, studies have been made in the field known as psychobiology or
experimental aesthetics. The main focus of attention in here is to
study the response of individuals when it comes to certain aesthetic
The Artistic Perspective
Science may have provided a more explicit explanation on the
individual aesthetic responses for visual communications. However,
the artistic perspective reiterates that there is a certain art that
renders a more unique visual perspective. As we all know, artists
are usually tasked to create visual images. As such, they are
connected to a certain extent with aesthetic concepts and clues,
which in turn can be selected, manipulated and refined to come up
with a work of art. This is then a clear indication of the
relationship between art and visual communications.
One Last Perspective - Interdisciplinary
Aside from the three perspectives mentioned above, there is also
such a thing as the interdisciplinary perspective. This is actually
a fusion of all the other disciplines connected with visual
communications. This holistic explanation of the aesthetic theory in
visual communications believes that philosophy, science and art have
something to do with how a person responds to visual images.
For this perspective, science has a way of interpreting things for
visual communications. In here, the brain processes the information
coming from the visuals. And through these processes, a person
appreciates the functions connected with aesthetic perception.
The interdisciplinary perspective also believes in the artistic
contribution to the aesthetic theory. Through art, one will be able
to study that part that shapes visual images. This is made possible
by having a more intuitive and emotional approach to see sensitive
Perspective - Sense of Depth in Photography
by Andrea Ghilardelli
Perspective is a part of geometry teaching how to render a
three-dimensional figure on a two-dimensional surface, so that,
looking at the representation, we have the same impression that we
have with the real figure. Therefore, it is easy to see that
perspective is very important in photography. This is particularly
true in landscape photography. A photographer should know how
perspective works and how to exploit it to render reality as he or
Simply stated, perspective relies on two fundamental rules:
1) The nearer the object, the bigger it appears.
2) Parallel lines seem to converge toward a point.
Our brain relies on these two tenets to perceive depth and distance.
So, getting down to the nitty-gritty, if a photographer wants to
create a conspicuous sense of depth, he should make the
above-mentioned rules evident. On the contrary, if his aim is to
make a picture look flat, he should minimize these two perspective
Let us assume we want to produce a strong sense of depth. We can
achieve our goal by inserting in our picture a few converging lines.
The more converging, the more intense the sensation of depth.
Alternatively, or together with it, we can put an object in the near
foreground and a far background behind. The object in the foreground
will appear bigger compared to the background and, again, this will
improve our impression of depth. The nearer the object in the
foreground, the higher the perception of depth. For instance, when
shooting a landscape picture, have some flowers in the foreground
and the panorama behind. On the other hand, if a photographer would
like to make a picture look flat, he should remove any object in the
foreground or step back from it so as to render it less conspicuous.
Be careful when getting closer to an object in the foreground,
however, as it may get out of focus. Always keep an eye on the depth
of focus of your camera and lens system when taking a picture. Both
the foreground and the background should be in focus, unless a blur
effect is intentional. So choose the aperture of your camera
If you happen often to take landscape pictures and then, when
looking at them, realize that they do not convey the same feelings
as reality, sometimes it may be because of lack of depth. Try
applying the rules in this article to give your two-dimensional
images a better illusion of depth.
3D Architectural Animation Services - For Better Construction
By Bobby V Smith
In general term architectural animation is a digital movie and it
includes the concerned construction it also includes people and
vehicle in animated version and all these things are digitally
generated through 3d animation techniques. Using 3D animation
techniques you can see perfect 3D view of your structure. 3D
animation techniques are easy to use and it provides accurate visual
images of buildings before construction.
3D animation services helps you in creating extremely realistic 3D
architectural animation of any construction and it gives a
completely authentic idea of the finished product or building to the
client. Designers or architects mark their designs or plans on paper
sheets and make them comprehensible for the clients. 3D
architectural animation solution includes two types of services:
1. 3D walkthrough services
2. 3D flythrough services
3D walkthrough and flythrough is beneficial communication tool for
all architects and engineers which can allow you to take advantages
of visual presentation. In simple words 3D animation is perfect
presentation of your services or products. When you use 3D modeling
or 3D animation design in your modeling of any structures it becomes
the perfect presentation for your products or services. If you want
to animate any product, using 3D walkthrough you can animate the
particular product and can also get enough control on product
Now let's talk about 3D animation models which are developed using
concepts of 3D animation modeling. Here moving images are created
using 3D computer graphics. If you are using 3D animation models
with the help of 3D computer graphics then you can get result faster
and in easier way. The main advantage of 3D animation services are
that with the help of this technique you can get perfect images in
The Benefits of 3D Modeling
By John Enrique Arturo
3D modeling is beneficial for those instances in which we will
benefit from seeing a physical object in a solid form. For this
reason, 2D models cannot justify the results required from observing
Medical surgery has come a long way, with the use of 3D models.
Modern surgical tools have implemented schematics which include a 3D
model of the body, showing the surgeon precisely where to create an
incision or the exact location of a tumor that is to be excised. An
x-ray, which uses 2D features and techniques, will not have this
gravity throughout the surgery process, and can yield, at best, an
estimation of where to cut.
If we think back to chemistry class, and the models in the textbook
and in the classroom of the 3D representations of molecules, this is
more than likely one of the most memorable influences that many
students have faced when interaction with 3D models. Researcher,
students, teachers and professors alike have benefited from the
creation of 3D models.
Property development companies require 3D models of developments for
planning committees, zoning, architects, and designers and most
important, to pre-sell the properties before the buildings have been
completed. Customers purchase the property based on the models
alone, justifying the importance of creating accurate and concise 3D
models, which can be rendered in the form of a tour of the unit.
Without 3D models and the rendering and animation of these models we
would not have advanced graphics within video games and animated
films. Not only are 3D models beneficial for entertainment purposes,
but for teaching and instruction techniques, such as a 3D model
rendered, to show the process of digestion within the human body.
These 3D models engage the viewer and offer unique interaction that
cannot be found in a 2D model.
Of course, there are always going to be objects that have shown
better results when they are visualized in a 2D space, these are:
the traditional x-ray, and perspective drawings.
The Advantages of 3D Modeling
3D modeling and 3D renderings serve multiple advantages in a variety
of fields. Without these renderings, we would have no simplification
in the form of animated video for complex processes such as surgery,
or the complex journey through the digestive system.
Considering in the avenue of film, or in current events how time and
cost consuming it could be to recreate an event such as a fire, or
explosion that has occurred. The animation of 3D models allows
artists to create these events using models, than rendering the
models, which provides life into the structure to create a sequence
The process of 3D modeling allows artists to learn a variety of
techniques and forms to create models, animation and even
visualizations. As these artists are taught varying techniques,
productivity increases as each technique is best for create specific
types of the models.
Using 3D models are learning tools are a business all in its own. We
are each gifted with different abilities, and with these abilities
comes different ways in which we are able to learn new concepts,
easily and effectively. Through the use of 3D models and 3D
visualizations we are able to create concepts which can easily be
learned by visual or tactile learners. That is, those who learn best
by visual recognition of an object, and those who learn best by
being able to feel, or take part in an object.
We are able to create models that can mimic art through the use of
complex lighting, and photo realistic capabilities created with 3D
modeling software programs. We are able to create artistic 3D
models, which can benefit the arts as providing another media.
Sculpture is one of the earliest forms of 3D modeling, and now, we
are able to take sculpture to a new level, with the use of 3D
modeling software which can create new media.
Do I Need to Know How to Draw Before I Begin Painting?
By Morris J
I am often asked by beginning artists: Do I need to know how to draw
first, before I learn how to paint oil paintings? A great question
and here is my answer...
Learning how to oil paint is much different than learning how to
draw, although both enhance and benefit the other. As with all
skills, the art of oil painting and learning all the different
nuances of using oil paint as your medium takes time, effort and
practice, as do learning how to draw.
Drawing in and of itself is an 'art' and many times my art patrons
have requested commission works of a 'graphite' rendering, which
once done I can then turn into an oil painting, if I choose. The
basis of that painting will be drawn from the work that was done in
pencil or graphite; something of a color version of the black and
white rendering. But there are many times that the preliminary work
that is done in creating an oil painting doesn't necessarily have a
pre-requisite of a drawing or even a sketch.
Depending on your skill level, many artists just simply see
something they want to paint and begin! But, other times the oil
painting that you wish to create is more complex or the desire is to
work out a specific composition that maybe problematic.
Sometimes, it can be beneficial to render a loose drawing of the
subject of your painting, thus allowing you the opportunity to fine
tune some of the more intricate details of the subject matter. Other
times the artist may want to work out the best composition, this is
often done when drawing your inspiration from real life. It is
helpful to eliminate the frills of the surrounding area of your
subject matter and make the composition more simple and less
cluttered to allow the subject of the oil painting to be seen in
it's clarity. This type of drawing is often thumb nail size and
without attention to detail. The point is to get all the objects in
your painting in the right location, size and perspective and even a
sense of the light and dark that maybe used, thus giving the artist
a sense of where the placement of things should go on the canvas.
I find that many artists drawing skills are not as good as their
painting skills, but most of us are fairly decent. I think it helps
to know how to draw, but is not always a pre-requisite nor does it
always make for a better painter. However, learning to draw is a
skill that should be mastered as it can definitely enhance your
skill as an oil painter!