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Perspectives on the Aesthetic Theory for Visual Communications
by John C Arkin

According to Kenneth Louis Smith, in his book entitled Handbook of Visual Communication: Theory, Methods and Media, aesthetics is one of the most important pieces of the visual communication puzzle. He reiterates that in the study of visual aesthetics, there are three important disciplines to consider - philosophy, science and art.

The Philosophical Perspective

Guralnik and Neufeldt, defined the word aesthetics as one that involves the theory and studies of beauty as well as the psychological responses made to the concept. In other words, the term aesthetics is used in a special branch of philosophy that deals with the Arts - including its creative sources and effects. This perspective about the Aesthetic theory somehow resulted to arguments. In fact, a lot of people think that the philosophical perspective resulted to more arguments than a better understanding of visual communications.

The Scientific Perspective

Visual communications and the aesthetic theory have been discussed in areas of social sciences and biological sciences. As a matter of fact, studies have been made in the field known as psychobiology or experimental aesthetics. The main focus of attention in here is to study the response of individuals when it comes to certain aesthetic properties.

The Artistic Perspective

Science may have provided a more explicit explanation on the individual aesthetic responses for visual communications. However, the artistic perspective reiterates that there is a certain art that renders a more unique visual perspective. As we all know, artists are usually tasked to create visual images. As such, they are connected to a certain extent with aesthetic concepts and clues, which in turn can be selected, manipulated and refined to come up with a work of art. This is then a clear indication of the relationship between art and visual communications.

One Last Perspective - Interdisciplinary

Aside from the three perspectives mentioned above, there is also such a thing as the interdisciplinary perspective. This is actually a fusion of all the other disciplines connected with visual communications. This holistic explanation of the aesthetic theory in visual communications believes that philosophy, science and art have something to do with how a person responds to visual images.

For this perspective, science has a way of interpreting things for visual communications. In here, the brain processes the information coming from the visuals. And through these processes, a person appreciates the functions connected with aesthetic perception.

The interdisciplinary perspective also believes in the artistic contribution to the aesthetic theory. Through art, one will be able to study that part that shapes visual images. This is made possible by having a more intuitive and emotional approach to see sensitive aesthetic relationships.

Perspective - Sense of Depth in Photography
by Andrea Ghilardelli

Perspective is a part of geometry teaching how to render a three-dimensional figure on a two-dimensional surface, so that, looking at the representation, we have the same impression that we have with the real figure. Therefore, it is easy to see that perspective is very important in photography. This is particularly true in landscape photography. A photographer should know how perspective works and how to exploit it to render reality as he or she desires.

Simply stated, perspective relies on two fundamental rules:

1) The nearer the object, the bigger it appears.

2) Parallel lines seem to converge toward a point.

Our brain relies on these two tenets to perceive depth and distance. So, getting down to the nitty-gritty, if a photographer wants to create a conspicuous sense of depth, he should make the above-mentioned rules evident. On the contrary, if his aim is to make a picture look flat, he should minimize these two perspective effects.

Let us assume we want to produce a strong sense of depth. We can achieve our goal by inserting in our picture a few converging lines. The more converging, the more intense the sensation of depth. Alternatively, or together with it, we can put an object in the near foreground and a far background behind. The object in the foreground will appear bigger compared to the background and, again, this will improve our impression of depth. The nearer the object in the foreground, the higher the perception of depth. For instance, when shooting a landscape picture, have some flowers in the foreground and the panorama behind. On the other hand, if a photographer would like to make a picture look flat, he should remove any object in the foreground or step back from it so as to render it less conspicuous.

Be careful when getting closer to an object in the foreground, however, as it may get out of focus. Always keep an eye on the depth of focus of your camera and lens system when taking a picture. Both the foreground and the background should be in focus, unless a blur effect is intentional. So choose the aperture of your camera accordingly.

If you happen often to take landscape pictures and then, when looking at them, realize that they do not convey the same feelings as reality, sometimes it may be because of lack of depth. Try applying the rules in this article to give your two-dimensional images a better illusion of depth.

3D Architectural Animation Services - For Better Construction

By Bobby V Smith

In general term architectural animation is a digital movie and it includes the concerned construction it also includes people and vehicle in animated version and all these things are digitally generated through 3d animation techniques. Using 3D animation techniques you can see perfect 3D view of your structure. 3D animation techniques are easy to use and it provides accurate visual images of buildings before construction.

3D animation services helps you in creating extremely realistic 3D architectural animation of any construction and it gives a completely authentic idea of the finished product or building to the client. Designers or architects mark their designs or plans on paper sheets and make them comprehensible for the clients. 3D architectural animation solution includes two types of services:

1. 3D walkthrough services
2. 3D flythrough services

3D walkthrough and flythrough is beneficial communication tool for all architects and engineers which can allow you to take advantages of visual presentation. In simple words 3D animation is perfect presentation of your services or products. When you use 3D modeling or 3D animation design in your modeling of any structures it becomes the perfect presentation for your products or services. If you want to animate any product, using 3D walkthrough you can animate the particular product and can also get enough control on product display.

Now let's talk about 3D animation models which are developed using concepts of 3D animation modeling. Here moving images are created using 3D computer graphics. If you are using 3D animation models with the help of 3D computer graphics then you can get result faster and in easier way. The main advantage of 3D animation services are that with the help of this technique you can get perfect images in lesser time.

The Benefits of 3D Modeling

By John Enrique Arturo

3D modeling is beneficial for those instances in which we will benefit from seeing a physical object in a solid form. For this reason, 2D models cannot justify the results required from observing the model.

Medical surgery has come a long way, with the use of 3D models. Modern surgical tools have implemented schematics which include a 3D model of the body, showing the surgeon precisely where to create an incision or the exact location of a tumor that is to be excised. An x-ray, which uses 2D features and techniques, will not have this gravity throughout the surgery process, and can yield, at best, an estimation of where to cut.

If we think back to chemistry class, and the models in the textbook and in the classroom of the 3D representations of molecules, this is more than likely one of the most memorable influences that many students have faced when interaction with 3D models. Researcher, students, teachers and professors alike have benefited from the creation of 3D models.

Property development companies require 3D models of developments for planning committees, zoning, architects, and designers and most important, to pre-sell the properties before the buildings have been completed. Customers purchase the property based on the models alone, justifying the importance of creating accurate and concise 3D models, which can be rendered in the form of a tour of the unit.
Without 3D models and the rendering and animation of these models we would not have advanced graphics within video games and animated films. Not only are 3D models beneficial for entertainment purposes, but for teaching and instruction techniques, such as a 3D model rendered, to show the process of digestion within the human body. These 3D models engage the viewer and offer unique interaction that cannot be found in a 2D model.

Of course, there are always going to be objects that have shown better results when they are visualized in a 2D space, these are: the traditional x-ray, and perspective drawings.

The Advantages of 3D Modeling

3D modeling and 3D renderings serve multiple advantages in a variety of fields. Without these renderings, we would have no simplification in the form of animated video for complex processes such as surgery, or the complex journey through the digestive system.

Considering in the avenue of film, or in current events how time and cost consuming it could be to recreate an event such as a fire, or explosion that has occurred. The animation of 3D models allows artists to create these events using models, than rendering the models, which provides life into the structure to create a sequence of events.

The process of 3D modeling allows artists to learn a variety of techniques and forms to create models, animation and even visualizations. As these artists are taught varying techniques, productivity increases as each technique is best for create specific types of the models.

Using 3D models are learning tools are a business all in its own. We are each gifted with different abilities, and with these abilities comes different ways in which we are able to learn new concepts, easily and effectively. Through the use of 3D models and 3D visualizations we are able to create concepts which can easily be learned by visual or tactile learners. That is, those who learn best by visual recognition of an object, and those who learn best by being able to feel, or take part in an object.

We are able to create models that can mimic art through the use of complex lighting, and photo realistic capabilities created with 3D modeling software programs. We are able to create artistic 3D models, which can benefit the arts as providing another media. Sculpture is one of the earliest forms of 3D modeling, and now, we are able to take sculpture to a new level, with the use of 3D modeling software which can create new media.

Do I Need to Know How to Draw Before I Begin Painting?

By Morris J

I am often asked by beginning artists: Do I need to know how to draw first, before I learn how to paint oil paintings? A great question and here is my answer...

Learning how to oil paint is much different than learning how to draw, although both enhance and benefit the other. As with all skills, the art of oil painting and learning all the different nuances of using oil paint as your medium takes time, effort and practice, as do learning how to draw.

Drawing in and of itself is an 'art' and many times my art patrons have requested commission works of a 'graphite' rendering, which once done I can then turn into an oil painting, if I choose. The basis of that painting will be drawn from the work that was done in pencil or graphite; something of a color version of the black and white rendering. But there are many times that the preliminary work that is done in creating an oil painting doesn't necessarily have a pre-requisite of a drawing or even a sketch.

Depending on your skill level, many artists just simply see something they want to paint and begin! But, other times the oil painting that you wish to create is more complex or the desire is to work out a specific composition that maybe problematic.

Sometimes, it can be beneficial to render a loose drawing of the subject of your painting, thus allowing you the opportunity to fine tune some of the more intricate details of the subject matter. Other times the artist may want to work out the best composition, this is often done when drawing your inspiration from real life. It is helpful to eliminate the frills of the surrounding area of your subject matter and make the composition more simple and less cluttered to allow the subject of the oil painting to be seen in it's clarity. This type of drawing is often thumb nail size and without attention to detail. The point is to get all the objects in your painting in the right location, size and perspective and even a sense of the light and dark that maybe used, thus giving the artist a sense of where the placement of things should go on the canvas.

I find that many artists drawing skills are not as good as their painting skills, but most of us are fairly decent. I think it helps to know how to draw, but is not always a pre-requisite nor does it always make for a better painter. However, learning to draw is a skill that should be mastered as it can definitely enhance your skill as an oil painter!


What Is Rendering

''Where do architects and designers get their ideas?'' The answer, of course, is mainly from other architects and designers, so is it mere casuistry to distinguish between tradition and plagiarism?
Stephen Bayley

A building is akin to dogma; it is insolent, like dogma. Whether or no it is permanent, it claims permanence, like a dogma. People ask why we have no typical architecture of the modern world, like impressionism in painting. Surely it is obviously because we have not enough dogmas; we cannot bear to see anything in the sky that is solid and enduring, anything in the sky that does not change like the clouds of the sky.
Gilbert K. Chesterton

A doctor can bury his mistakes, but an architect can only advise his clients to plant vines.
Frank Lloyd Wright

A modern, harmonic and lively architecture is the visible sign of an authentic democracy.
Walter Gropius

A structure becomes architectural, and not sculptural, when its elements no longer have their justification in nature.
Guillaume Apollinaire

Ah, to build, to build! That is the noblest art of all the arts. Painting and sculpture are but images, are merely shadows cast by outward things on stone or canvas, having in themselves no separate existence. Architecture, existing in itself, and not in seeming a something it is not, surpasses them as substance shadow.
Henry Wadsworth Longfellow

All architects want to live beyond their deaths.
Philip Johnson

All architecture is great architecture after sunset; perhaps architecture is really a nocturnal art, like the art of fireworks.
Gilbert K. Chesterton

All fine architectural values are human vales, else not valuable.
Frank Lloyd Wright


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