Utilizing The Technique Of
It is no surprise that in this day
and age of computers; architects are using the technique of
architectural rendering with many of their projects. Also known as
architectural illustrations, this is the technique of creating
dimensional images with the attributes of the architects design.
Architects are using complex 3D programs as well as rendering
programs to create detailed and life-like images. These scale images
are often used to make walk-throughs, fly-overs, virtual tours and
even still renderings of proposed and existing projects. There are
quite a few types of businesses utilizing this technique, but the
most popular use is in the architectural industry.
The images made with architectural rendering often contain
viewpoints, lighting, shading and geometric information of the
design. These renderings are often architectural 3D models created
to the proper proportions, scale and utilize real life textures,
colors, finishes and even materials. These things can be played
around with a bit until the final acceptable effect is achieved.
Instead of wasting time by building and tearing down, the final
results are there for the immediate approval.
Sometimes, these images are also called photo-real renderings, but
whatever they are called, the technique of architectural rendering
is amazing. They play a big role for both architects as well as in
real estate. This helps people make final decisions even before
breaking ground on a project.
People are given lifelike images and specifics that help them
understand exactly what their structure is going to look like when
it is finished, down to the color of the paint.
The technique of architectural rendering not only helps architects
achieve a great looking final model of their structure, but it can
really save people money. Instead of not liking the way a structure
looks after it has already been built, it is easy to see the final
result and change it before any costly work is already done. There
is no need for expensive tear-downs and rebuilds.
Some Information On
Architectural Renderings And Fees
Sometimes when one walks through a lobby of a commercial
center or any big building at that, one can see scale models of a
future project or even a scale model of the building itself. Also on
the walls of the building near that scale model are drawings showing
what the proposed project looks like or is intended to look like.
These scale models and most of the drawings depicting scenes with
that building are called architectural renderings. Different
architectural renderings and fees are offered by many architects the
world over to give that real estate project an extra punch.
Depending on the complexity and the prestige of the real estate
project that is being envisioned, the fees for renderings differ not
according to quantity but to quality as well. Architectural
renderings especially those geared for financial reviews will cost a
fair amount. Even more so when the project is launched and potential
buyers are invited based on nothing but drawing and visual aid
There are however cheaper ways to get architectural renderings done
should your own firm or outfit be too busy to make them or perhaps
lacks the necessary manpower and skills. The architectural
renderings of some firms are actually subcontracted out to third
parties that are not necessarily in the same country of domicile.
This is in large thanks to a more globalized world that we live in.
Some firms outsource to agents in India and China where they can be
acquired quite cheaply. Simple renderings of a few samples may cost
anywhere from around two hundred dollars. More complicated housing
projects may cost anywhere from upwards of seven hundred dollars to
one thousand five hundred dollars. Those that need a more artistic
and personalized look may opt to pay over two thousand dollars for
watercolour schemes and renderings.
Third party consultants that do this may charge a pretty premium for
these services and one must be prepared to pay a lot more if the
project is urgent in nature and needs to be done in a couple of
days. The problem also with third party consultants is that they may
only have an inkling of what the project proponent wants and not the
whole entire idea. This can lead to misunderstandings and perhaps
even more delays and costs.
The choice of a firm or individual who will do an architectural
rendering on a third party contract basis has both advantages and
disadvantages. Definitely one will not trust a great real estate
project to a couple of beginners or to a firm that has no track
record. Thus prudence is the key in choice of the provider.
Those with track records do charge a heftier premium and charges and
the renderings can easily reach thousands of dollars and a great
percentage of the project. However, their concepts are not only seen
on the paper that will hang on some wall or a scale model they will
make for you. They can also do three dimensional walkthroughs of
your completed project as if it has already been constructed.
Through the use of advanced programming techniques and software,
third party contractors can make a great portfolio your unfinished
real estate project both in hard copy and soft copy formats. This
portfolio can serve both to market your project to clients as well
as your financiers. In all, how much you are willing to spend and
where you will spend it will dictate your choices to subcontract
your drawings out or not.
I've always believed that architecture is
more important than decoration. Scale and proportion give
everlasting satisfaction that cannot be achieved by only icing the
Architecture would lead us to all the arts,
as it did with earlier mean: but if we despise it and take no note
of how we are housed, the other arts will have a hard time of it
William Morris, The Beauty of Life
Even if it's not a style of architecture or
period you like, a decorator has to have a feel for a house's
personality and try not to fight against it. I like to get the juice
out of a house and not spoil it.
Nancy Lancaster, Her Life, Her
World, Her Art
I like lots of air, order, personal objects
and beautiful architecture.
I make no special difference between
architecture and design, they are two different stages of invention.
Ettore Sottsass, A Critical
I suppose the most marked example of color
as structure is in the Byzantine use of mosaic decoration that
becomes architecture. The decoration of the interiors so related to
the form that they fuse. In less elaborate interior design this is
always the ideal approach to color - used not only as just color
Van Day Truex, Interiors,
Character, and Color
I try to design rooms around their
architecture or to create architecture where none exists.
Eleanor McMillen Brown, Creating a
Beautiful Home by Alexandra Stoddard
If the 18th century is often described by
architectural historians as the great age of the English house, the
Victorian period might equally well be called the great age of the
Philippa Tristam, Living Space
If there is a reason for keeping the wall
very quiet, choose a pattern that works all over without pronounced
lines...Put very succinctly, architectural effect depends upon a
nice balance of horizontal, vertical and oblique. No rules can say
how much of each; so nothing can really take the place of feeling
and good judgement.
Interior decorating is the frivolous sister
of the architectural profession.
Michael Taylor, The Finest Rooms
It is to the client's advantage and also
the architect's, to have a trained and experienced decorator with
both technical knowledge and an understanding of interior
architectural detail so as to be able to assemble intelligently the
proper textures, colors, furniture and objects to make a consistent
room. If all these things are taken into consideration in the
original planning...a great many difficulties can be anticipated.
Eleanor McMillen Brown, Interior
Architecture and Decoration
It is usually a mistake to impose an
individual's taste on a room that has its own....style. Conversely,
to put very fine pieces of furniture in a room that is without
architectural distinction is as absurd as wearing a tiara with a
My furniture is an exercise in architecture
or architectural mood.
Ettore Sottsass, A Critical
Neither good taste nor wealth... can
transform a house into a home, for a home does not consist in the
quality of its architecture or decor, but in the quality of the
lives that it expresses.
Philippa Tristam, Living Space
Whether it's fine arts or music or
architecture, the most compelling works are finessed and manipulated
so subtly that you're barely aware of the artist's hand.