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All About Styles Of Architectural Rendering
And Computer Aided Design
1. James Randolph Adams --- Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.
17. Jeffery Veen --- Designers can create
normalcy out of chaos; they can clearly communicate ideas through
the organizing and manipulating of words and pictures.
18. Adrian Frutiger --- If you remember the
shape of your spoon at lunch, it has to be the wrong shape. The
spoon and the letter are tools; one to take food from the bowl, the
other to take information off the page… When it is a good design,
the reader has to feel comfortable because the letter is both banal
19. Jan Tschichold --- Perfect typography is
certainly the most elusive of all arts. Sculpture in stone alone
comes near it in obstinacy.
20. Massimo Vignelli --- I see graphic design
as the organization of information that is semantically correct,
syntactically consistent and pragmatically understandable.
23. David Carson --- If you have no intuitive
sense of design, then call yourself an “information architect” and
only use Helvetica.
24. Alexander Gelman --- Any good typeface can
be completely destroyed when misused or extensively overused.
Helvetica seemed to sustain a beating like no other. Still fresh,
still popular, Helvetica is king.
25. Paola Antonelli --- Designers may be the
true intellectuals of the future.
26. Erik Adigard --- Design is in everything
we make, but it’s also between those things. It’s a mix of craft,
science, storytelling, propaganda, and philosophy.
27. Steff Geissbuhler --- I have never
designed a logotype without first trying it in Helvetica. It is
still the most versatile, classic and readable of all typefaces.
28. Michael Ian Kaye --- What a graphic
designer tries to do is make sure the typography is emotionally
consistent with the brand.
29. Massimo Vignelli --- The life of a
designer is a life of fight. Fight against the ugliness. Just like a
doctor fights against disease. For us, the visual disease is what we
have around, and what we try to do is cure it somehow with design.
30. Roi James --- Great design is all about
details. With innovative material selection, sensible construction
techniques and modern aesthetics one can craft a unique design
language that sets a new standard.
31. Frederic W. Goudy --- Anyone that would
letterspace blackletter would steal sheep.
32. Eric Gill --- There are now about as many
different varieties of letters as there are different kinds of
33. Wolfgang Weingart --- Berthold is still a
good typeface, but even Berthold has some less than attractive
features, and then I just cut them off because I didn’t like them.
34. Luke Wroblewski --- Visual organization is
the deliberate prioritization of meaning within a visual design.
It’s the process of applying the principles behind perception – how
we make sense of what we see – to illuminate relationships between
content and actions.
35. Jeff I. Richards --- Creative without
strategy is called ‘art’. Creative with strategy is called
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