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Architectural Image   |   3D Graphics

The Outlook Of Architectural Rendering

By John Smith Jr.

Initially, architectural renderings was limited only to hand painted art work. It is now more commonly known for 3D artwork. Although the words are the same, the process of 3D architectural rendering has brought a big change in itself. Hand painted architectural rendering are set up accordingly and they are colored and lit on a flat surface. In the case of 3D architectural rendering, they are set up as virtual reality scenes using a computer and with complex calculations an image is been created. The process involved in these calculations is called "rendering. In old days, a traditional architectural illustration was an important service and was available for high quality artwork. It was difficult to find a good illustrator in that period. Also, architectural illustrations were hard to alter. They were found to be hard to alter. They were found to be inaccurate, although one could not blame the illustrator for the final output.

Today it is very common to see 3D based architectural illustration and artwork being prepared. But let me now inform you that a computer generated image became known in the early 1990'S. 3d was considered to be a new (upcoming) technology. At that time, a computer generated image took more time to prepare an architectural image than illustrations created by hand. Also, the result was found to be dull and stale, irrespective of the operator's skill. The main reason behind this was in the mid 1990'S that one could see technology improving and so it was possible to combine 3D and hand painted artwork to achieve more flexibility, accuracy and thus making the image realistic enough.

It was only in the late 1990'S that people started taking 3D architectural illustrations and rendering seriously. 3D now became viable, not only to traditional illustration but also towards real photography. Today's 3D rendering artist is considered as a specialist. A 3D rendering computer generated image concept involves animators, modelers, character animators, texture/material builders, lighting experts and IT personnel are also considered to be important since they are responsible for keeping the hardware running. Hardware was considered as the biggest issue to tackle in order to get realistic 3D renderings on time and to an acceptable quality. For the want of a nice looking rendering, one must know that more processing power is needed. In the beginning, the speed of hardware was critical. But later on, computers got faster and there was an improvement found which benefited the main stream business, artists and home users. The advances brought in 3D rendering hardware, opened doors for new techniques to enter. Artists accepted new hardware technology as a blessing for them. If one has a big desire for creating pure realistic images then one must see that they try to push the limits of hardware and software constantly.

Today, most of the printed publications, recommend high quality 3D illustrations and renderings. 3D architectural rendering and illustration field has flourished into a fast growing industry. Due to the demand for 3D architectural rendering and illustrations, it is now found that hand painted architectural illustrations are declining. Although traditional market can dwindle further, yet the best of the best will survive since they have their artistic abilities that will stand for them. However, 3D architectural rendering is here to stay and it will improve much further as the technology improves further.

Architectural Rendering and Architectural Visualization a

Time of Day and Seasons to Photograph Architecture

By Frode Johnsen

The time of day can influence an image more than any other exterior condition. If the sky is cloudy, the light differs little between morning and afternoon. But if there is sunshine, dramatically different lighting situations occur throughout the day. In the morning, a facade may be in shadow, but in the afternoon it may be in direct sunlight. In addition, the time of day also determines the way environmental objects cast their shadows. Some buildings are wedge among others to the degree that the sun only lights up certain sides at a precise moment. If the photographer is not familiar with the location, it is advisable to research the building and its surroundings on maps and satellite pictures (via Google maps, etc.) before the shoot takes place.

An extremely potent moment for an architectural image is the "blue hour" (l'heure bleue). This refers to the time between sunset and darkness. Just after the sun has set and the sky is still indirectly lit, artificial light make an increasing appearance. This special mood shows the sky in intense colors combined with indirect and diffuse light. It is not yet a night shot, and unlit areas are still visible. The effect is caused by the diffusion of light coming from the sun below the horizon. This same effect can also be observed in the early morning.

With the onset of night, a reversal of light conditions takes place in and around the building. Due to reflections and dark interiors, it is often impossible to see into a building during the day. But at night, the building radiates from the inside out. With adequate lighting, it is possible to see parts of the interior. During the day, windows often are the darkest part of the facade, but at night they turn into shining, transparent surfaces. In contrast, unlit areas of the facade now seem dark and devoid of color. Because of the strong differences between light and dark areas, dynamic range in your photos is necessary to precisely document the building's true appearance.

There is little once can do about the season. The vegetation around a building may undergo significant changes throughout the year. A building may be obscured by foliage in summer, but may present an entirely different, clear view though naked tree branches in winter. Colorful fall foliage creates a completely different atmosphere compared to the fresh green of spring. Of course, this impression is also attached to the architecture. The color ambience of a building and its environment has a direct influence on the way an image is perceived. Cool, blue tones generate a different impression than warm, red tones.

Throughout the year, the sun's pat across the sky varies strongly. In winter, the sun remains lower above the horizon, so sunlight travels a greater distance in winter than in summer, therefore diffusion due to atmospheric dust and moisture is increased. Lower winter sun also increases the likelihood of situation where it is necessary to shoot against the sun, which makes exact metering difficult. In summer, the sun climbs much higher in the sky, causing shadows to become shorter. For these reasons, architecture shown in the summer looks less distant and more accentuated than in the winter months.

The Right Fonts, Effects and Images for the Right Architecture Logo Designs

By Jesicca Thompson

Are you a new business owner of an architectural firm and don't know how to create your company trademark?

Don't know which fonts, colors and effects would be appropriate for your architecture logo designs to be appealing to customers?

Then you've come to the right place.

A logo is the most important part of a brand image. Since it is the first thing that the customer notices about your corporation, it is extremely important that it portrays the right image.

Since architecture is a profession that constantly challenges' one's creativity and originality, it is important that the same should be reflected in the company trademark so that the customers may have a sample of your work creativity through your business image.

What font styles to use?

If you are using your company name initials in your business trade mark then big and curvy font styles, like curlz MT and Brush script should be used as that would make the design look creative and surreal. But for the company name in the business image, fonts with more angles and straightness should be used, preferably in a darker color like black or dark blue so that the design looks more professional and proficient. Some font styles that can be used are Bodoni MT, infinite justice straight and Arial black.

What effects to use?

For architectural trademarks, effects that enhance the dimensions of the image are more appropriate as they give an air of innovation to it. For that purpose, 3 dimensional effect and origami effect are most suitable. You can also use the Japanese paper folding art effect which is a new trend in the art world.

What colors to use?

Red, orange, black, blue and brown are four colors that are very frequently noticed in some of the best architecture logos in the industry. That is also because these four colors are commonly seen on constructions sites as well. Another reason why these colors are used is because they are bold and solid colors that give a dominant look when used in a brand mark. But if you are using these colors in your design make sure that you use a lighter or neutral colored background like white or light gray which complement the darker colors.

What images to use?

Just because you are creating a brand mark for the architectural profession does not mean that you have to use images of buildings and houses. Although, building images would give a wider range of choices, you can also use building block images or Lego images for it to be distinct from its peers.

Hence, I'm sure that you now have a clear idea of the kind of fonts, colors, effects and images that should be used for your business mark image to make the right impact on your target audience.

Architecture Photography - How to Shoot Architecture

By Arnold Jvr

Just the thought of taking pictures of venues, buildings and functions may not seem very exciting, but in this branch of photography there is a whole bunch or subculture of photographers who specialize in it. There are literary thousands of photographers who specialize in Real Estate photography as well as Venue photography and Urban Decay.

Here are a few tried and tested steps that you need to do to ensure that you capture these places beautifully.

1. Good subject matter.
If a place is less than inspiring it is really difficult to take a great image and therefore you have to get real creative. Good subject matter like a beautiful building, hotel or stadium, goes a long way to making your image look great.

2. Composition and Angles
Take a walk around the building, inside and out, before you start taking any images. You have to look for leading lines, repetition of certain lines or any other interesting feature.

3. Time of day
Early morning of late afternoon is the best time for shooting the exterior of a building. Low and soft light are very flattering on a building and late afternoon shots can by very dramatic too. Also, have all the lights switched on inside and outside the building. It makes the place look alive.

4. Equipment
You need the write camera with all the necessary settings that are important. You must be in total control of you camera. You will also need a tripod that can handle tricky terrain. A Wide-Angle Lens is also very important for this kind of work and also a Cable Release or self timer to avoid camera shake.

5. Optional equipment
ND Graduated filters can be a lifesaver if you are shooting in the early morning. A Polariser can be very useful when shooting during the daylight hours.

Now you are ready to take great architectural pictures that can sell a home in a flash by enhancing the inside as well as the outside with brilliant images.


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Light, God's eldest daughter, is a principal beauty in a building.
Thomas Fuller

I don't think of form as a kind of architecture. The architecture is the result of the forming. It is the kinesthetic and visual sense of position and wholeness that puts the thing into the realm of art.
Roy Lichtenstein

Architect. One who drafts a plan of your house, and plans a draft of your money.
Ambrose Bierce

An architect should live as little in cities as a painter. Send him to our hills, and let him study there what nature understands by a buttress, and what by a dome.
John Ruskin

Ah, to build, to build! That is the noblest art of all the arts. Painting and sculpture are but images, are merely shadows cast by outward things on stone or canvas, having in themselves no separate existence. Architecture, existing in itself, and not in seeming a something it is not, surpasses them as substance shadow.
Henry Wadsworth Longfellow

No architecture is so haughty as that which is simple.
John Ruskin

We may live without her, and worship without her, but we cannot remember without her. How cold is all history, how lifeless all imagery, compared to that which the living nation writes, and the uncorrupted marble bears!
John Ruskin

All architecture is great architecture after sunset; perhaps architecture is really a nocturnal art, like the art of fireworks.
Gilbert Keith Chesterton

No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.
John Ruskin

Believe me, that was a happy age, before the days of architects, before the days of builders.
Lucius Annaeus Seneca

A structure becomes architectural, and not sculptural, when its elements no longer have their justification in nature.
Guillaume Apollinaire

When we build, let us think that we build for ever.
John Ruskin

All fine architectural values are human values, else not valuable.
Frank Lloyd Wright

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