What Is Rendering
How to Become
an Architectural Illustrator
By John Kordela
As an illustrator I first began my career acquiring skills in fine
art. A background studying traditional painting, drawing, design,
and color theory is what can give you the edge you need to stand out
among talented illustrators in this industry. Many artists today
still offer traditional paintings or drawings, but these are quickly
becoming replaced with high tech computer renderings and 3D
By also studying CG Illustration you may find ways to simulate hand
drawn or water color paintings in addition to creating more photo
realistic visuals. After learning 3D Modeling and Animation, I went
on to study undergrad courses for an architectural degree and work
for a builder. Here I learned technical drafting skills and building
methods. This is very important to understand the building process
and terminology in order to be able to read plans and communicate
with architects, builders, and real estate agents.
After working for architects and building developers for several
years, I opened my own freelance design studio. These entry level
jobs brought me hands on experience working with city public
officials, real estate agents, talented designers, and building
developers on site. To be able to communicate and understand the
needs of these key professionals was a priceless skill to learn what
was necessary to open my own studio.
I am now able to serve the needs of other industry professionals
mostly from my computer, while only visiting certain job sites or
clients for very specific detailed or large projects. One of the
main skills I had to learn outside of school was the ability to
communicate the benefits of what architectural illustration can do
for others in order to earn the interest of clients. Students can
often focus solely on the detail of their craft through refining
their artistic and technological skills, and this can easily
distract them from the networking that is incredibly important in
order to attract clients.
It can be incredibly challenging to find work if you cannot
communicate and market yourself to professionals that need your
services. Because this is a very specialized field, anyone
interested in pursuing it as a career must learn to convey to others
all that they have to offer. Architectural illustrators must let
their clients know how these skills can make them more money and
In addition, the expansion of sustainable and "green" building
methodologies has created another huge market looking for 3D
modelers to help explain how the new technology works through
renderings and animations. Various industries in related fields are
also seeking the skills of 3D modelers and technical illustrators
for furniture, medical, and retail product design.
Overall, architectural illustration is a very valuable asset to the
industry. It is a specialized niche to belong to, but meets a
specific demand from a progressive industry that is striving for a
lighter footprint on the environment. Regardless of the economy
being good or bad, visualization of a project promotes better
communication, more efficiency, and less waste in the building
process. It is invaluable to "Green" building, and more importantly,
on survival in a tough economy.
Sell Faster and Make More Money With Architectural Renderings
By John Kordela
Architectural illustration can create a three dimensional looking
structure for others to see before it is built. It allows those who
cannot visualize the outcome to see it before hand. This can prevent
very expensive mistakes in both large and small developments.
A lot of money is spent when designing a building, however, very few
people understand what it will look like until it is too late to
make changes. The price of a rendering is a very small investment
when compared to the large percentage of budgets that go into the
design aspect of any building. This small portion of the overall
budget can bring big returns for the higher perception in value that
Often architects and builders need to present their projects to
investors and clients whom do not understand or read design plans
clearly. This is where an architectural illustrator can convey a
project so that others can visually understand what it will look
like ahead of time. This can greatly alleviate miscommunication
between builders, architects, and their clients.
This can also leave room for more improvements or upgrades that can
be done with a variety of renderings for clients to choose from.
Overall, architectural renderings can increase the value of your
project and bring you more money for your designs and your time.
With modern technology, there are also a variety of different levels
of renderings to choose from. For those with a smaller budget,
computer modeled designs can be done with basic landscaping and an
For those with high end projects, there are highly refined interior
and exterior visual representations that can be made to create a
staged look and feel as though the project is already built. These
can include high end accents such as lighting, romantic or eco
modern landscaping, high end appliances, cars, and a variety of
people from working professionals to family scenes with mothers and
Even a basic rendering creates a quicker higher priced sale. This
concept is similar to the benefits of home staging. It is a known
fact that staged homes sell faster than ones that are not. This is
because buyers need a visual representation literally spelled out
and created for them. They need to see the use of space to
understand its value and what it can do for them.
Most illustrators are available through freelance studios and this
can give you more freedom to choose from a variety of styles without
having to carry additional employees. Many of these artists use the
more traditional style of hand drawn or painted illustrations.
However, a quality computer modeled rendering can offer you a more
modern realistic impression of your project. Also an artist
specializing in 3d computer generated renderings can usually produce
faster turnaround times with an expensive looking illustration at
any budget. By painting a picture you can conceptualize your ideas
to others, excite buyers, clients, and investors by winning over
their approvals with a realistic representation of your vision.
Overview on 3D Illustration
By Henri Doolin
3D illustration is a process of creating animation and images in a
three dimensional environment within a computer with the help of 3D
software applications. It is also a process of generating 2D
representation of a 3D object in the virtual world, wherein the main
role is performed by the 3D artist by conveying the design of the
structure in a rendered perspective in the best possible way.
3D illustration is one of the most important parts of computer
graphics which includes an array of services including 3D modeling,
photorealistic artwork, 3D rendering, 3D visualization, video games,
cartoons and much more. With constantly changing technologies and
its demand, 3D illustration has created an impact in the market
which services are been utilized by numerous industries today. It
allows the individuals to experience an amazing visual effect which
mesmerizes its audiences. Industries always tend to focus on
innovative ideas to market themselves; encompassing these
requirements, 3D illustrations have played an important role by
serving as an innovative tool which gives a spotlight to any given
product, material, company or business. Besides this, 3D
illustration is incorporated with numerous benefits and advantages.
Some of the major advantages of 3D illustrations are:
• It helps to convey a right message to your targeted market.
• Works as a affordable solution.
• Helps to generate more profit with increased customers and
• Creates an amazing visual effect which mesmerizes your audience.
• Allows your product, material, company and/ or business to get the
A professional computer graphics company could help you to create
state-of-the-art 3D illustrations, which targets your audience and
is able to convey a right message to your perspective clients. Such
companies have years of experience and are equipped with a versatile
pool of illustrators, skilled on various 3D software applications.
These companies ensure to provide excellent and innovative services
in 3D illustrations, which creates incredible visual effects, that
is capable of drawing your clients.
Nowadays, 3D illustrations have earned the rite to be the best and
effective medium of advertising almost anything. This has led to the
continual demand of 3D animation in the market, with more and more
business enterprises searching for cutting-edge technology to
advertise and market their products and services. 3D illustrations
and animations are been used widely in production of sketches and
drawings for architectural and industrial purpose, presentations,
cartoons and animation movies and video games and much more.
A Guide to 3D Product Illustration
By John S Kenny
3D product illustration is a popular field of visual presentation
that finds application in numerous print Medias today. Apart from
giving life to abstract images and technically rich visual objects,
3D product illustration is largely used for a number of applications
such as for the presentation of architectural drawings, campaigns,
models for industrial pieces, presentations for prototype products,
and for amusing children by giving life to their favorite comic and
cartoon characters in children's movies, cartoons, video games etc.
3D illustration has grown to be an interesting field for the
teenagers who wish to try the innovative possibilities of the
growing technological advancement. You can also use 3D product
illustrations for creating advertising prints and product
presentations for your clients in the form of visually enhanced
images or videos. Since 3D visualization can easily attract common
people by its visual impact, it has become an important part of
online and print marketing today. People get the right message of
any product or service as visual images are conveyed to them quickly
at a glance as compared to the writings on a brochure or flypaper.
That is the reason why 3D illustrations are highly increasing in
Another major advantage of using 3D illustration is that it helps in
providing you with photographs that are more visually enhanced as
compared to the real photos. When you require taking more time to
clean up the flaws of a photo in a Photoshop by eliminating the
unnecessary smudges and other defects in photography, the images
that are visually enhanced through 3D visualization does not produce
any flaws that you need to edit. 3D illustrations are also used for
conveying the right idea to the investors in any business. While
providing a sophisticated appearance to your product or service, it
helps to deliver everything accurately to your clients so that they
can actually hold the product in their hands before purchasing them.
3D illustrations also help you to customize your ideas with added
techniques that cannot be done in this physical world. You can
enhance the visual impact by including detail shots that offer
better image or product description.
What Is Rendering
''Where do architects and designers get their ideas?'' The answer, of
course, is mainly from other architects and designers, so is it mere
casuistry to distinguish between tradition and plagiarism?
A building is akin to dogma; it is insolent, like dogma. Whether or no it is
permanent, it claims permanence, like a dogma. People ask why we have no
typical architecture of the modern world, like impressionism in painting.
Surely it is obviously because we have not enough dogmas; we cannot bear to
see anything in the sky that is solid and enduring, anything in the sky that
does not change like the clouds of the sky.
Gilbert K. Chesterton
A doctor can bury his mistakes, but an architect can only advise his clients
to plant vines.
Frank Lloyd Wright
A modern, harmonic and lively architecture is the visible sign of an
A structure becomes architectural, and not sculptural, when its elements no
longer have their justification in nature.
Ah, to build, to build! That is the noblest art of all the arts. Painting
and sculpture are but images, are merely shadows cast by outward things on
stone or canvas, having in themselves no separate existence. Architecture,
existing in itself, and not in seeming a something it is not, surpasses them
as substance shadow.
Henry Wadsworth Longfellow
All architects want to live beyond their deaths.
All architecture is great architecture after sunset; perhaps architecture is
really a nocturnal art, like the art of fireworks.
Gilbert K. Chesterton
All fine architectural values are human vales, else not valuable.
Frank Lloyd Wright