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3D Modelling  |  3D Computer | 3D Model

How to Utilize 3D Animation to Promote a Business?

By Anish Kumar Singh

3D design software can certainly be one enthralling technology which boat builders can depend on. This would be a very helpful device for those who want to create more classy boats with having a more stylish 3D designing. It might certainly be a little bit demanding initially, but with sufficient training and acquaintance on how to form boat designs with the use of 3D animation design software would absolutely assist you to achieve making a striking boat with correctness.

The 3D modeling of the buildings, furniture, interiors etc have outstanding similarity with their authentic world counterparts; the only chief difference is that they you can watch such 3D models on your computer monitors. The 3D designing as formed as a product can be watch and rotated at any degree in addition can be re-sized or zoomed to watch them from changeable distances. Not only this, architectural 3D modeling permits have you to view 3D modeled with an assortment of textures and surfaces. Because 3D animation designs are so in demand, it's worth it for graphic designers plus artists to build up them. This permits them to present services which will assists their customers transform ordinary promotional materials plus Web Pages into content that is engaging as well as motivating. Clients are more and more expected to inquire for experience in 3D, because more public are learning what it can do to assist support a product or service. The boost in the attractiveness of online shopping means that more clients are keen to purchase remotely. Nevertheless, they feel like to be proficient to preview the item as most excellent as they can. Substituting flat snaps with 3D modeling are an outstanding initial step and can considerably amplify sales.

3D modeling and 3D animation moreover facilitate with the procedure from concept to ending design. This sort of modeling permits solid virtual models of products to be formed - the missing link between drawing and concluding product. Technical manuals with 3D graphics developed into easier to recognize, and animated technical illustrations can illustrate the authentic workings of a machine or product.

Whether you are a company concerned in increasing your promotional alternatives, or a designer who would like to present the most possible to your customers, 3D animation and 3D design are tremendously imperative. A little 3d modeling, used appropriately, could take an existing campaign from boring to incredible, and draw lots of customers.

Architectural Visualisation - From Drawing to 3D to Printed Page

By Stuart E Jackson

There is perhaps the misconception that architectural visualisation is something of a dark art when in fact it is not; as a result this article intends to inform of the ways and means that the discipline brings two-dimensional drawings to life.

The process of creating a finished 3D rendering is much the same as its reason for being in that it is a communication-driven dialogue between all parties who have an interest in the final product. Sometimes it is left in the hands of a single body and at others it is a cross-discipline exercise.

The very first plank with which to create a successful rendered image is a drawing. More often that not these take the form of digital files from applications such as AutoCAD or MicroStation and contain a vast amount of technical data which is of little relevance to the visualiser; the first task therefore is to remove the information that will have no influence on the final model(s), thus making the drawing a simplified version of its original self.

Before we move on to the next stages it should be clarified that whilst digital files are commonplace in this day and age, it is by no means a statutory requirement; indeed, a visualiser should be able to work from hand-drawn plans using a scale ruler or even sketches supplied by the client, the latter being where important aspects of dialogue takes place as it is through this conversation and interrogation that specific and important details are revealed.

Returning to the assumed path of supplied digital file and its simplification, the next step is to bring the file into the modelling software. Most commonly this will be 3D Studio Max (also called 3DS Max, Max and Studio Max) but other applications such as Cinema4D and Maya proliferate.

Tangential to this, it should be noted that clients are also supplying visualisers with digital models to supplement or replacement a drawing. Products such as Google SketchUp have simplified this process and it is now the option of choice for a number of practices and studios. Perhaps the only drawback of this is an 'unclean' model whereby what appears acceptable to the naked eye is in fact a mass of broken and co-planar (two separate planes of geometry sharing the same three-dimensional space) faces which require tidying up or, in a worst case scenario, complete remodelling which sadly obviates the usefulness of their original submission.

Returning to bringing the file into the modelling software, if the visualiser is using 3DS Max then the file will often be imported and then placed in its own layer which is frozen so as to protect it from inadvertent modification or editing. Thereafter the visualiser will begin to create all the elements required to complete the shot, perhaps by tracing the drawing and extruding to the desired thickness or by starting with a flat plane and manipulating it to suit - modelling techniques are myriad it has to be said.

When the basic model is completed - the principals described above applying to all elements of the scene - cameras and lighting will be added and the project will begin to become rationalised. This process will involve drafts of the image rendered at low resolution and also at lower quality than will be used for the final image; at this stage the most important aspects are to resolve the camera and lighting positions, nothing more.

This development brings us quite neatly to the rendering engine: a rendering engine is the software which is used to create the final visualisation. VRay is one, if not the most, common product although others such as Mental Ray, Brazil and Maxwell are used, along with several others - each has its own advantages and niche and for the purpose of this article we will be using VRay as our example.

The rendering engine uses mathematical algorithms to calculate how light and materials interact with one another. The visualiser can have a direct effect on the quality of the calculation by way of increasing or decreasing a number of settings related to how seriously the renderer will interrogate the scene - in short, lower settings give a broad-brush overview which will not pick up detail whilst higher settings will use a much finer brush to pick up each and every nuance, albeit at the cost of rendering time.

Going back to the set-up of the scene in preparation for the next step, this is where one of the most important stages of dialogue occurs. Prior to this point the visualiser has been able to work relatively remotely, on the assumption that the package of drawings and/or models is suitably comprehensive. However, now is the point where the client or clients become involved and comment on their vision for the finished shot and how that relates to the sample(s) provided so far. It is not a one-way street though - the visualiser will offer comment on what is achievable and the ramifications of pressing too far with a specific demand for instance. This segment of the process may take a number of iterations until a mutually-agreeable position is found but it is undoubtedly a vital part of the project.

Once the camera and lighting have been fixed the visualiser will then progress to texturing the model. Texturing, put simply, is the application of image files to specific areas which imitate the actual physical finish. These files may be based on resource photographs of the actual material or be purely digital files which have been created using a reference. More often than not it is actually a combination of the two; this is because a reference photograph will 'tile' - the same detail repeated over and over again throughout the scene and therefore belying its origins - and it is one of the visualiser's greatest tasks to eradicate that occurrence in order to make the texture appear seamless.

As we have touched on, textures can comprise many sources, be that a direct referential photograph, an entirely digital interpretation or a combination of the two. There are a number of different ways to produce textures, with the three mentioned above often carried out in an image editing application such as Photoshop, whilst there are also specific applications to create textures such as large-scale versions of bricks. The visualiser will always use the most appropriate, accurate and efficient tool for the job.

Once the texturing has been completed, low-quality renderings will be submitted for final comment. It is at this stage that opinions on the look and feel of materials are given and acted upon and it is not uncommon to need to make iterative changes to the materials within the scene in order to make them as physically real as possible. At other times some are replaced entirely as they do not live up to the client's expectations whilst others may be modified in post-production (the stage after rendering). The visualiser will advise on the most appropriate course of action, often based on time-effectiveness as it can be easier to manipulate a tonal variation inside the rendered image than spend several hours attempting variants upon a theme in the scene itself.

Once the client is satisfied with the sample visual it will be sent to render. This may be on the visualiser's own machine or using a network (also called a render farm) of highly-specified slave devices. This latter option is usually only available to larger studios but there is a growing proliferation of vendors who effectively hire out banks of machines for use and charge by the processor and by the hour, this being an invaluable resource to the lone freelancer with a huge job to complete.

As soon as the image is rendered, it can be taken on to its final stage before submission, that being post-production. Utilising image editing software such as the aforementioned Photoshop, the visualiser will proceed to add to the base rendered image with elements such as a suitable background image and sky, vignettes, camera blooms and a host of other edits with which to improve the final visual and match the client's brief at which point the final image is sent for sign-off and the job brought to a successful conclusion.

Click3D is an architectural visualisation specialist with over a decade of experience in the sector. Click3D has delivered content for clients such as Arup, Barratt Homes and J D Wetherspoon and participated in projects ranging from single-plot builds to the Olympics. Project experience covers residential, commercial, mixed-use, retail and planning application assistance.

Is There Any Future in Architectural Technologist - Technician Programs?

By Malik Afzal Asif

Architectural technologist and technicians are organized and accomplished persons who are involved with the technical side of what goes into the making of the building. They are the main links between the designs of an architect and the finished project, having the advanced knowledge and skill level in the interior and exterior of any construction, modular planning, ceiling systems and partition systems. Architectural technicians make sure that the correct materials and proper structural designs are used that comply with the building regulations.

Architectural edifices have been a vital historical component in the United Kingdom for thousands of years. Modern architectural designs are different to the historic structures as they are dependent on technology and functioning of the modern machinery. The future prospects of well qualified architectural technicians and technologists look good as they are the key members in designing the models of the modern artefacts.

Professional training and certification of an architect is necessary in order to keep the project running smoothly because it requires a strong knowledge of design techniques and various businesses involved in the construction. The Chartered Institute of Architectural Technologists is a UK based and internationally recognised qualifying body which has been representing and qualifying over 9,500 technicians who have been working and studying in the field of architectural technology. They do extensive researching looking up materials and sites and prepare architectural drawings using special drafting software before the start of the building projects.

Constructions done by technicians in the present times, require the use of computer-aided drafting and building information modelling programs in order to produce a detailed draft and a 3-dimensional plan for the architectural assignment. An architectural 3D computer stimulated model, though a bit expensive than construction hand drawings, are becoming increasingly important selling concepts in the world of architectural design.

By using 3D computer generated architectural renderings, an architect is able to offer the client a suitable idea for how the structure will look in reality once it is constructed. Therefore computer aided design (CAD) qualifications are essential as they help the architectural technologists and technicians in the understanding of how to put a set of digital building drawings together. SearchMe4 is a local information and online business directory that contains the contact details of the UK architectural technologists.


3D Computer | 3D Model


A structure becomes architectural, and not sculptural, when its elements no longer have their justification in nature.
Guillaume Apollinaire

All fine architectural values are human values, else not valuable.
Frank Lloyd Wright

Among these temples there is one which far surpasses all the rest, whose grandeur of architectural details no human tongue is able to describe; for within its precincts, surrounded by a lofty wall, there is room enough for a town of five hundred families.
Hernando Cortes

Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture.
Rem Koolhaas

Borne out of this, starting around the 17th Century was the Baroque era. It is my view that it is one of the architectural peak periods in western civilisation.
Harry Seidler

Even though I build buildings and I pursue my architecture, I pursue it as an artist. I deliberately keep a tiny studio. I don't want to be an architectural firm. I want to remain an artist.
Maya Lin

For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind.
James Rouse

I am but an architectural composer.
Alexander Jackson Davis

I hope that America as a whole, and especially its architects, will become more seriously involved in producing a new architectural culture that would bring the nation to the apex - where it has stood before - and lead the world.
Tadao Ando

Architecture is the learned game, correct and magnificent, of forms assembled in the light.Le Corbusier

The mother art is architecture. Without an architecture of our own we have no soul of our own civilization.
Frank Lloyd Wright

All architecture is shelter, all great architecture is the design of space that contains, cuddles, exalts, or stimulates the persons in that space.
Philip Johnson

There are three forms of visual art: Painting is art to look at, sculpture is art you can walk around, and architecture is art you can walk through
Dan Rice

Architecture is a social act and the material theater of human activity.
Spiro Kostof

Fashion is architecture: it is a matter of proportions.
Coco Chanel

Architecture, of all the arts, is the one which acts the most slowly, but the most surely, on the soul
Ernest Dimnet

An architect is the drawer of dreams
Grace McGarvie

Architecture is music in space, as it were a frozen music
Friedrich Wilhelm Joseph von Schelling

Writing about music is like dancing about architecture.
Laurie Anderson

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