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3D Architecture Render   |   3D Architecture

by: michel

It’s everywhere. Movies, video games and even advertisement have it. It is 3D imagery and it’s becoming the new standard of the industry. Many industries are using this technology but real estate agents especially are clamoring for 3D architectural rendering services. They are an influential and impressive tool to use on a website.

There are many forms that 3D architectural rendering services can take and many different uses. Some agents prefer simpler formats for printed materials while other go all out, using every weapon in the arsenal to “wow” buyers and sellers with technological advances. Each approach has its own merits but there’s no arguing the importance of utilizing this important advancement in the visual image technology.

Visual images are vital to a strong marketing campaign. Whether you are focusing of e-mail blasts or postcard mailings your images must be clean, sharp and only of the best quality. After all, you are counting on this image to show the buyer or investor what he will be getting for his money. If a photo is not an option at this stage, a beautifully created image will be all you have to communicate the features and benefits of a property. It better be a good image.

Great images can come from modern technology or classic craftsmanship. A hand-drawn image is still a beautiful creation. However, the cutting edge of the field is focused on 3D architectural rendering services.

The traditional approach would use a floor plan to show a buyer a space and how the rooms relate to each other. However, there are limits to the imagination of most buyers and plain floor plans may be lacking on detail. Interactive floor plans, on the other hand, lack little in the way of detail.

An interactive floor plan looks much like a standard plan at first blush, but it also has “hotspots” dotting its rooms. Each hotspot is linked to a photograph, slideshow or rendering of that particular spot’s perspective on the room. It’s like being able to stand on the spot in the actual property and see the room opening in front of you.

Virtual staging is another way that 3D architectural rendering services can help an agent communicate with a potential client. It can be difficult to picture the purpose of a room if it is empty, especially if you aren’t there to walk around a feel the space.

Virtual staging fills the room with furnishings without buying or renting a single piece. The graphic artist fills in the room virtually, using computer graphics, thus producing a room that communicates its purpose in the home. A room could even be virtually staged in different styles to appeal to different buyers. It is a tool many agents will love to use.

Your website is the best place to showcase 3D imagery, although many real estate agents use it for presentations and visual displays elsewhere as well. Your listings will stand out among the competition and your site traffic will increase with the added information. The more you have for the buyer or seller to see, the longer he will stay on your site and the more likely he will become your next client.

How many words is a picture really worth? Better yet, how many sales is one picture worth? Whether you are selling a property still under construction, gaining investors for a site in development or marketing interior design services, your clients will want to see a clear representation of the finished product. Architectural rendering services can be some of your best sales tools when a photograph is out of the question.

What are architectural rendering services?
Architectural rendering services can include several different options. You may choose a photorealistic, two-dimensional image or even a three-dimensional image. Hand-drawn images can also be created. More complicated views like photo montages, virtual tours and “fly by” images can be created as well as still images. Today’s software makes making almost any image a possibility.

What do these images show?
Depending on the service chosen, an image can be completely life-like or an artistic representation or anything in between. A photo-realistic image can be achieved with complex rendering software, giving the final image the look and feel of a photograph. Traditional images can be drawn by hand in the old-fashioned way or “drawn” on a computer.

No matter how the image is made, it can show anything the client needs it to show. A sweeping panorama of an entire complex or building exterior can be created. Illustrations of interiors can also be made. Cut-away views can show both a view of the exterior elevation and a glimpse of the interior of a structure at the same time. That’s something no photograph can accomplish.

Why do I need an architectural rendering?
The simple truth is that the average person -- regardless of profession, education or age – does not have the imagination and vision required to “see” a property unless it is in front of their own eyes. It is a particularly gifted person who can look at a blueprint and imagine a home. Most of us need a bit more visual input before we can understand what a property will look like once it’s built. Architectural rendering services fill that gap and give your client not just a mental image, but a virtual one that he can carry with him long after your meeting.

How can these images be used?
Traditionally, hand-drawn architectural renderings were used primarily for large-scale presentations and meetings. These images were also used for printed literature like postcards, flyers and brochures. These architectural rendering services are still quite valuable, but there are many more uses in today’s marketplace for a well-crafted image.

Your website is a perfect place for an architectural rendering. Real estate agents are showing homes via virtual tours without either the buyer or the agent leaving home. It’s easy to e-mail a sneak peek at a property’s projected renovation to a potential buyer or send an e-mail blast to your entire client list.

No matter how you use your images or what type you choose, it’s important to find a dependable company to produce them. Look for a designer who can produce work on time and on budget. Find a provider who has a strong, long-standing reputation and plenty of samples to show. You’ll find a quality image is worth far more than a mere thousand words.



3D rendering services help architectural projects come to life. They provide realistic simulation of house or building designs. Architects are able to communicate their visions better with the renderings.

The precise dimensions in the concept designs enable the clients to see the completed project in its entirety. The computer rendering takes second-guessing out of the whole process. Clients are now better able to see what the finished product looks like with 3D depictions.

The 3D rendering is an important part of the architect’s visual presentations and project proposals. This would best fit a number of structural and non-structural designs such as buildings, landscapes, houses, golf resorts and so many other uses.

To make the 3D presentation even more believable, the architect can make use of a walk through or fly-by animation which makes the design even more dynamic. Hand drawn designs cannot accomplish this feat.

The computer generated structural or non structural designs are essential in this modern world. The benefits of 3D architectural rending are multiple. It does not only provide aesthetic value to the design, it also allows
engineers to see the design faults long before construction begins. This will also greatly facilitate the job of architects and even construction engineers as most of the talking will be done by the animations and renderings.

The client can also get to see the final look of the structure even if it is still being built. The architectural rendering is capable of providing a huge variety of output formats. It can readily provide a visual of the interior and exterior design of the proposed project along showing its magnificent colors, styles and textures. The owner does not to wait until completion to know how the façade will look like.

The 3D rendering provides owners the confidence that their visions and designs are captured properly by the architect. The owner will be delighted to see his dream house turning into a pulsating reality with the aid of the renderings.

The 3D architectural rendering services are able to provide high quality output even within a short period of time. The aid of computer applications like 3d Studio Max and CAD enables architects to mimic the look of the 2nd floor and other details.

The visualizations can address the detail issues and forestall possible issues in the installation and manufacturing. The 3D designs also provide the precise dimensions and the materials required for the specific
area or design. The 3D architectural rendering aids in ensuring that the building or structure adheres to building regulations of the place. With the aid of the renderings the architectural firm is also able to determine possible issues and come up with solutions to address them long before the building starts without compromising the integrity of initial design.


3D Architecture


"He made his colours, built his stretchers, plastered his canvas, painted his pictures, carpentered his frames, and painted them. 'Too bad I can't buy my own pictures,' he murmured aloud. 'Then I'd be completely self-sufficient.'"
Irving Stone, Lust for Life, 1934; a fictionalized biography of Vincent van Gogh.

"Quality is remembered long after the price is forgotten"
Gucci family motto

"When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract, positive thinking."
Albert Einstein

"When I judge art, I take my painting and put it next to a God made object like a tree or flower. If it clashes, it is not art."
Marc Chagall

"Drawing is the honesty of the art. There is no possibility of cheating. It is either good or bad."
Salvador Dali (Spanish painter).

"There is only one valuable thing in art: the thing you cannot explain."
Georges Braque

"Every child is an artist. The problem is how to remain an artist when you grow up."
Pablo Picasso

"The only thing that has ever made me feel old is those times where I allow myself to be predictable."
Carlos Santana

"There is no excellent beauty that hath not some strangeness in the proportion."
Francis Bacon

"I passionately hate the idea of being with it, I think an artist has always to be out of step with his time."
Orson Welles

"Enthusiasm is that secret and harmonious spirit which hovers over the production of genius, throwing the reader of a book, or the spectator of a statue, into the very ideal presence whence these works have really originated. A great work always leaves us in a state of musing."
Isaac D'Israeli

"One can say then that in these photographs form and content are indistinguishable – which is to say that the pictures mean precisely what they appear to mean. Attempting to translate these appearances into words is surely a fool’s errand, in the pursuit of which no two fools would choose the same unsatisfactory words." John Szarkowski re (Eggleston)

"such discussions should not be scorned, for they lead us tothe picture's habitat.
But the issue of the pictureitself must finally be met without words."
John Szarkowski

"We adore chaos because we love to produce order."
M. C. Escher

"Every generation laughs at the old fashions, but follows religiously the new."
Henry David Thoreau

"Ah good taste! What a dreadful thing! Taste is the enemy of creativeness."
Pablo Picasso

"Quality is remembered long after the price is forgotten."
Gucci family slogan

"I force myself to contradict myself in order to avoid conforming to my own taste."
Marcel Duchamp

"It is good taste, and good taste alone, that possesses the power to sterilize and is always the first handicap to any creative functioning."
Salvador Dali

"No one should drive a hard bargain with an artist."
Ludwig Van Beethoven

"Reality leaves a lot to the imagination."
John Lennon

"When your heart is in your dream, no request is too extreme."
Jiminy Cricke


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